Monday 23 May 2022

4C ASSOCIATION – General Assembly to be held in June

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The General Assembly of the 4C Association will be held on 10th and 11th of June, in London.

The gathering will be a unique opportunity to unite with over two hundred other coffee stakeholders to assess the 4C Association’s achievements thus far and collectively build on them so that we can advance closer to the better coffee world that we all strive towards.

In a new format, the 2015 General Assembly will be structured over two exciting days.

Whilst the first day will cover strategic organizational and membership matters that are vital to the continued success of the 4C Association over the next five years, the second day will be an interactive dialogue with members and partners to showcase achievements, reflect on learnings, and discuss and exchange how to collectively build on this progress – and what is needed for the future to advance sustainability in coffee.

Highlights of Day 1 include the chamber pre-meetings, the report back from the Council and Executive Director, council elections, information and voting sessions on issues related to the 2016-2020 Strategy Framework and the future role and set-up of the 4C Association and its two components (the Entry-level Standard and the Collaboration Platform), as well as the 4C Association’s role in the Vision 2020 dialogues.

Highlights of Day 2 will involve exploring the footprint of the 4C Entry-level Standard, the state of collaboration with other standards, the progress of addressing key overarching issues and what is required to achieve sustainability in coffee through multi-stakeholder collaboration.

The 4th General Assembly is being kindly hosted by the International Coffee Organization (ICO) at its London office, located at 22 Berners Street, London, W1T 3DD, United Kingdom.

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