SHANGHAI, China — Yum China Holdings, Inc. announced that it has been named Official Exclusive Supplier of Western Food Catering Services for the 19th Asian Games Hangzhou 2022 (“Hangzhou 2022”). Yum China and the Hangzhou Asian Games Organising Committee (HAGOC) finalized the agreement today during an official signing ceremony in Hangzhou.
Hangzhou 2022 is scheduled to run from 10-25 September 2022. As the Official Exclusive Supplier of Western Food Catering Services, Yum China will actively support promotion and brand building efforts for the Games. KFC China and Pizza Hut China will be on-site at Games competition venues to provide Western style food and refreshment for athletes and guests from around the world. Under the partnership agreement, Yum China will be permitted to use the Asian Games logos, slogans, concepts, and theme songs in its advertising and promotional activities.
This latest agreement follows the Company’s announcement in July 2020 that it was selected to be the Official Retail Food Services Sponsor of the Beijing 2022 Olympic Winter Games.
“We are honored to support the 19th Asian Games Hangzhou 2022 as an Official Exclusive Supplier. Yum China is committed to leveraging our online and offline network, together with our robust supply chain capabilities to serve safe and nutritious food to customers,” said Joey Wat, CEO of Yum China. “Additionally, in the spirit of “Heart to Heart, @ Future”, the official slogan of Hangzhou 2022, we look forward to creating an unforgettable dining experience for guests.”
Mao Genhong, Deputy Secretary General of the HAGOC and Deputy Secretary General of the Hangzhou Municipal People’s Government, also welcomed the new agreement. “As the recognized leader in the restaurant industry in China, Yum China has incredible catering capabilities and is highly experienced in supporting major sporting events. We believe Yum China will be able to bring a lot of value to Hangzhou 2022 and ensure the provision of high-quality food and catering services during the Games. We are working together to present a unique and high-quality event to the audiences.”
Yum China actively leverages its online and offline platforms to promote healthy lifestyles and balanced and nutritious diets to consumers. Since 2004, KFC and the China Basketball Association (CBA) have jointly organized the KFC 3×3 Basketball Championship which provides an opportunity for young basketball players to showcase their skills and follow their dreams of playing in the big league.
Additionally, Pizza Hut supports various international sporting events such as the 2019 Formula One Chinese Grand Prix, Shanghai Rolex Masters, and the MINI Challenge Asia Series. By being involved in these high-profile events, Yum China has accumulated rich experience in the promotion of major sporting events. The Company also has a wealth of experience providing catering services at major non-sporting events in China such as the G20 Hangzhou Summit, Summer Davos, and the China International Import Expo (CIIE).