Sunday 05 February 2023

Youngevity completes acquisition of wellness company Sorvana

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SAN DIEGO, CA – Youngevity International, Inc., a leading omni-direct lifestyle company, announces it has closed the acquisition of the assets of Sorvana International. Youngevity originally announced entering into a definitive agreement with Sorvana on June 19 of this year.

Sorvana International was formed in November of 2016 through the unification of two natural Wellness companies, FreeLife and L’dara. FreeLife has been in business for 22 years providing natural wellness products predominantly in the United States, Canada, Australia, and Philippines and L’dara, established in 2013, is known for its award winning patented skin care products.

Steve Wallach, Chairman and CEO of Youngevity stated, “We are very proud of having closed on the acquisition of Sorvana International.

Sorvana embodies so many of the attributes we look for in an acquisition, ranging from the level of quality products, the amount of distributors and customers, and the geographic footprint the company currently has in the marketplace.

We have been seeking to acquire an established company with international distribution and we are very fortunate to have find that opportunity in Sorvana.”

“Closing on this transaction is a great start to the second half of this very exciting year for Youngevity,” said Dave Briskie, President and CFO of Youngevity International.

“The FreeLife and L’dara Brands along with their accompanying distribution represents both our largest top line revenue acquisition and the greatest data base of customers and distributors we have ever added to Youngevity.

Their 22 year history as a successful direct selling company was a very compelling factor in our decision to pursue these brands as a desirable addition to Youngevity.

We believe our two established cultures will create many benefits and cross marketing opportunities for both Youngevity and Sorvana distributors.”

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