LUXEMBOURG – Created for the fans and by the fans, World Nutella Day – which takes place annually on the 5th of February – has brought together people worldwide in their love of the iconic spread since its inception in 2007. This year Nutella is uniting fans all over the world to celebrate a continuously growing Nutella family, helping spread even more smiles and its contagious positivity.
Capturing the spirit of the day, the global campaign saw Nutella join the celebration of its iconic brand, innovative products, and the fans at its heart, with exciting new partnerships, events and activities inspired by its place in popular culture.
The Sound of Nutella
To celebrate World Nutella Day 2025, Nutella has unveiled its unique sonic identity: ‘The Sound of Nutella’. Developed in collaboration with MassiveMusic, a creative music agency, this distinctive soundtrack reflects the brand’s values of positivity and togetherness, and the sound of one of its signature ingredients: hazelnuts.
Exploring what they could do musically, they dropped them on a drum kit, tossed them at guitars, shook them in a Nutella jar and poured them onto a piano. The end result? A lighthearted, fun and infectious track, you can’t help but humming and smile at.
MAXXI Museum Rome Exhibition
Did you know that the National Museum of 21st Century Arts in Italy, the first Italian national institution dedicated to contemporary creativity, is currently hosting a special exhibition celebrating iconic 60-year journey of Nutella? Yesterday, visitors at the MAXXI Museum in Rome also enjoyed a special event. The exhibition is open to visitors in Rome until April 20th.
“The New Nutella World” Book Launch
Nutella is proud to share with fans that Gigi Padovani, Italian journalist and food writer, just released a new edition of his book, offering an in-depth look at the journey of Nutella to a beloved global power brand and its celebration in popular culture. Through captivating stories and insights, readers will discover the history of Nutella and its inspirational evolution over six decades. This literary tribute is a must-read for fans and food enthusiasts alike, celebrating the cultural legacy and enduring appeal of Nutella.
Nutella also invited fans to engage with a programme of multi-channel activities in local markets worldwide.
About World Nutella Day
World Nutella® Day, celebrated annually on February 5th, was spontaneously created by American blogger Sara Rosso in 2007. This special day is dedicated to uniting Nutella® fans worldwide, thank them for their love and allow them to share their passion and love for Nutella® on social media, through photos, recipes, poems, and messages. Since its inception, World Nutella® Day has grown into a global phenomenon, with fans everywhere expressing their love for Nutella®.
