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World of Coffee to expand to the Middle East in 2022 with World of Coffee Dubai

World of Coffee Dubai

DUBAI, UAE – Exhibitor registration is now open for the 2022 World of Coffee trade show in the United Arab Emirates from January 12-14, 2022 in Dubai. World of Coffee Dubai will mark the first time Europe’s premier coffee trade show travels to the Middle East. This event will run in addition to the SCA’s annual World of Coffee Warsaw trade show scheduled to take place in Poland June 23-25, 2022.

First announced in May 2018, WOC Dubai is a collaboration between the Specialty Coffee Association, DXB LIVE, and the volunteer leaders of the SCA UAE Chapter. The event builds on the legacy of the SCA’s long-running World of Coffee trade show, a commercial event traveling to a different European city since 2006.

Designed to connect coffee producers, manufacturers, retailers, traders, and the broader industry, WOC Dubai is tailored for the UAE’s coffee businesses and those who wish to break into the Middle East’s emerging coffee industry.

According to Euromonitor, the Middle East and North Africa have been the fastest-growing coffee market globally since 2015 and promise further growth over the next decade. The Middle East and Africa represent a coffee market of over 16 billion USD, making it one of the biggest emerging specialty coffee markets globally.

To book a booth at World of Coffee Dubai, contact DXB LIVE, the event organizers, using the following link: https://dubai.worldofcoffee.org/contact-us

Features at World of Coffee Dubai 2022

WOC Dubai will take place within the 2020 World Expo, a world fair being hosted in the UAE from October 2021 to March 2022. Visitors who wish to attend WOC Dubai are encouraged to purchase a ticket to the 2020 World Expo to take part in the many features of World of Coffee Dubai:

  • A show floor focused entirely on exhibitors and delegates from the specialty coffee and tea industry
  • The Roasters Village
  • Brew & Espresso Bar
  • Cupping Corner
  • Coffee Design Awards
  • Best New Product Competition and Display
  • SCA Lectures and Training
  • SCA Lounge and Store

SCA Trade Shows in 2022

The following are confirmed dates for Specialty Coffee Association trade shows in 2022:

  • World of Coffee in Dubai, UAE: January 12-14, 2022
  • Specialty Coffee Expo in Boston, MA, USA: April 7-10, 2022
  • World of Coffee in Warsaw, Poland: June 23-25, 2022