Wednesday 29 June 2022

World of Coffee, Europe’s premier coffee trade show, kicks off tomorrow in Milan

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MILAN, Italy – World of Coffee is Europe’s premier coffee trade show organized by the Specialty Coffee Association (SCA) and supported by Host Sponsor BWT water+more is opening tomorrow until Saturday in Milan, Milano Convention Center. It’s been three years since the industry was able to connect in-person at World of Coffee and its return is highly anticipated by the community.

This year’s show floor is jam-packed with over 200 of the world’s leading coffee and Horeca industry suppliers showcasing their latest products. The organisers look forward to bringing much-loved, as well as brand-new, show features to Milan, including:

  • Best New Product Competition & Display
  • Coffee Design Awards
  • SCA Lectures and Workshops
  • Cupping Rooms
  • Roaster Village
  • Green Coffee Buyers and Sellers Programbrand new for 2022.

The five World Coffee Championships — Latte Art, Coffee in Good Spirits, Cup Tasters, Cezve/Ibrik, and Roasting—will also be held in Milan, June 23-25.

Coffee professionals from around the globe can look forward to everything Milan has to offer and the hospitality of the local coffee community represented by the SCA Italy Chapter.

World of Coffee: 100% of attendee revenue to benefit Ukrainian coffee community displaced by war

World of Coffee trade show was originally scheduled to take place in Warsaw. Russia’s invasion of Ukraine has forced thousands of Ukrainians to seek refuge in Poland, including at the PTAK convention center, where World of Coffee was scheduled to take place.

With the event moving to a new location in Milan, the organisers remain committed to donating 100% of the revenue from ticket sales to Ukrainian coffee businesses and professionals.

“While the circumstances are regrettable, we look forward to bringing World of Coffee back to Italy, the birthplace of the espresso. This will be the first time the show travels to Milan, and we are excited to partner with the Milano Convention Center, a modern venue in the heart of the city,” said the organisers.

On the community excitement surrounding the upcoming event, SCA Chief Executive Officer, Yannis Apostolopolus states, “What a better place to reunite and reconnect after three years than the birthplace of the espresso.

Thanks to the ongoing support from our dedicated sponsors, exhibitors, and visitors, the Italian coffee community, and volunteers, World of Coffee returns with much-loved and brand-new features. Looking to the future together in a place that holds so much coffee history.

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