World of Coffee Geneva returns with the SCA Lecture Series, Green Coffee Connect

GENEVA, Swtizerland – At World of Coffee Geneva, they are opening the doors to some of the brightest minds in coffee science, sustainability, and business. The SCA Lecture Series and Green Coffee Connect return with a powerful lineup of sessions that will challenge your thinking, fuel your goals, and sharpen your competitive edge in the specialty coffee industry.

From sensory profiling to strategies for scaling your business, predicted global challenges, climate impact, and global coffee trends, every session is a front-row seat to insights shaping coffee’s next chapter.

For more info click here.

Lecture highlights include

• Coffee Consolidations: Smart Strategies for Small Companies to Scale Up (ver. 2.0)
• Exploring Coffee Acidity: A Flavoromics Perspective
• Past, Present and Future of Cupping
• Hot & Cold Value Assessment: Comparative Sensory Profiling
•  What is Specialty Coffee?
• Exploring the Impact of Nitrogen Injection on Cold Brew Quality
• Global Coffee Supply Chain: Overcoming Logistics Disruptions
• Building Customer Loyalty; Lessons From Scaling Nairobi’s First Specialty Coffee Subscription Service
• The Great Coffee Price Breakaway
  …and 10 additional sessions

The SCA Lecture Series is included complimentarily with your registration. Just show up early—seating is first-come, first-served.

For more info click here. 

Discover also Green Coffee Connect – A hub for green coffee insight, innovation, and connection. Presented by Barista Attitude, this vibrant space connects you with the global coffee community for expert-led discussions and insights. This is where knowledge is exchanged, relationships are built, and the future of specialty coffee advances. Plus it’s free for all World of Coffee attendees.

For more info click here. 

Dive In Deeper: Register for a Workshop Session and Learn from the Best
For an additional fee, World of Coffee Geneva attendees can spend two to three hours learning from the best in the business on a variety of topics including business growth and strategy, data analysis, sustainability, marketing, green coffee sourcing, and so much more.

Below are just a few sessions you can take part in for an interactive learning experience. Add a session to your badge in the registration portal or login to the portal using your registration key to add a session to your pre-purchased badge.

Here the full schedule. 

Last chance: apply to volunteer or become a Station Instructor

Workshop Station Instructors are specialized volunteers who assist workshop leaders in demonstrating and instructing certain skills, techniques, and methods.

Volunteering is an opportunity to learn, grow, network, and give back to the community you feel most passionate about. Volunteering fosters relationships with people from around the world who share similar interests. It’s the perfect opportunity to help the coffee industry flourish.

By committing to a minimum of 3 shifts, you will earn a free 3-day World of Coffee Volunteer badge in exchange, which gives you full access to watch all four World Coffee Championships.

For more info click here.