The Specialty Coffee Association (SCA) has partnered with the Dubai World Trade Centre (DWTC) to launch an annual World of Coffee Dubai trade show within the GulfHost Show beginning March 2020. This event will run in addition to the SCA’s annual World of Coffee show in Europe.
This will be the premium coffee show in the region, attracting coffee producers, manufacturers, retailers, traders, baristas, roasters and the broader industry.
Designed to meet the specific needs and interests of the region’s coffee communities, the show will include the addition of SCA trade show features such as education from their Coffee Skills Program, Best New Product Awards, Design Lab Exhibits, lectures and workshops.
Coffee originated in Africa and spread to the rest of the world through the Middle East and North Africa (MENA).
A common gateway to the Middle East
Hosting a World of Coffee show in Dubai, a common gateway to the Middle East and Africa, represents an exciting opportunity to engage a market that ranges from coffee producing countries like Kenya and Yemen, to the many Arab cities where coffee serves as a key social drink, evident in the presence of a dallah coffee brewer on the dirham coin in UAE.
In recent years, the MENA region has seen strong growth in specialty coffee, driven by a historic coffee culture that’s woven into everyday life, as well as a diverse and international community of consumers.
GulfHost has partnered with SCA on three occasions to host the Cezve/Ibrik Championships, and as part of SCA’s purpose to foster local coffee communities, launching World of Coffee Dubai represents a significant step towards increasing engagement in the region.
As a result of these new directions in partnership, the SCA, World Coffee Events, and DWTC have mutually agreed not to host any World Coffee Championships at GulfHost in September 2018. World Coffee Events will share more details about the location of these competitions this Friday, May 25th.