Friday 19 August 2022

World of Coffee wraps up with over 11,000 attendees

Must read

MILAN, Italy – Coffee professionals from over the world came together in Milan, Italy, this week for the first World of Coffee (WOC) since 2019. A record 11,000+ attendees from over 137 countries walked a sold-out show floor where over 350 exhibiting companies showcased the latest products and services available to the industry.

230 volunteers supported every aspect of this year’s show including the five World Coffee Championships, 28 Cupping Room sessions over 25 SCA lectures, and 9 workshops that were delivered for the very first time at WOC.

With support from World of Coffee’s host sponsor BWT water+more, attendees were able to network on the show floor again and discover the new innovations and products from the industry. This year’s event put a spotlight on Guatemalan Coffees, the official Portrait Country, a designation given to a different coffee producing country at WOC every year.

The Green Coffee Buyers and Sellers program launched in Europe for the first time after a successful launch at Specialty Coffee Expo in Boston earlier this year.

The program provides a platform for buyers and sellers to build new relationships, share coffee samples, and grow their business networks. Program participants were able to connect each other through the World of Coffee app and set up in-person meetings during the show.

Best New Product and Coffee Design Award Winners

The 2022 Best New Product Competition recognized ten new products at Expo in ten different categories, judged on their quality and value to the specialty coffee and tea industry. Also awarded, the Coffee Design Awards awarded the prize for great design in packaging.

2022 World Coffee Championships

The 2022 World Coffee Championships featured five competitions across the three days. Here are the five new World Champions:

World Latte Art ChampionCarmen Clemente, Italy
World Coffee in Good Spirits ChampionAgnieszka Rojewska, Poland
World Cup Tasters ChampionHeongwan Moon, South Korea
World Roasting ChampionFelix Teiretzbacher, Austria
Cezve / Ibrik ChampionMichaela Ruazol – Recera, United Arab Emirates

World of Coffee Returns to Athens in 2023

Sca looks forward to welcoming visitors and exhibitor to WOC in 2023, that will take place in Athens, Greece, June 22-24, 2023. Those interested in booking a stand for Athens 2023 can contact worldofcoffee@sca.coffee to book their stand from end of July.

Latest article