PARIS, France – The World Chocolate Masters – the world’s leading competition dedicated to chocolate – opens the applications for its new ‘24/25 cycle to professionals in the confectionery, patisserie and hospitality industries around the world.
The new theme ‘Play!’ is inviting them to re-think how chocolate brings fun and indulgence, while rewarding emerging consumer expectations.
National and Regional Selections will take place in 2024, ahead of the world final in autumn 2025. Chefs & artisans who want to participate must submit their applications latest 3 months before their national selection at www.worldchocolatemasters.com/apply
The World Chocolate Masters are powered by the Chocolate Academy – Supported by Cacao Barry, Callebaut and Mona Lisa
As of the new ‘24/25 cycle, the Chocolate Academy will become the prime partner of the World Chocolate Masters. With its 27 training centres around the world, the Chocolate Academy has proven its indispensable role in coaching and training all chefs taking part in this thrilling competition. With its new online platform, the Chocolate AcademyTM brings chocolate know-how to kitchens around the world – empowering chefs to be at their creative best.
Cacao Barry, Callebaut and Mona Lisa are the main supporting brands behind the competition. They will make their expertise and chocolate products available to the contestants to explore new territories.
The new theme ‘Play!’ sparks fun and positivity
The new WCM theme ‘Play!’ expresses what chefs do with chocolate: making people happy and excited. The competition asks all contestants to rethink how chocolate creations will fit new consumer lifestyles while providing a daily dose of indulgence.
The competition also urges all contestants to consider sustainable choices to make people and the planet happy by avoiding food waste, reducing our footprint, etc. And ‘Play!’ is also about playing with nutrients to create fresh, tasty and good-for-you delights.
All information about the new theme and the assignments for the National Selections can be downloaded from www.worldchocolatemasters.com