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World of Coffee, Europe’s largest specialty coffee trade show, kicks off in Berlin

woc 2019

BERLIN, Germany – World Of Coffee 2019 (Woc 19), Europe’s largest specialty coffee trade show opens today, to to June 8th, at Messe Convention Center in Berlin. Every year in June, World of Coffee brings together the specialty coffee community in a different European city.

After stops in Amsterdam, Dublin, Rimini and Maastricht, this year’s event will be held in Berlin. Woc 2019 brings together coffee roasters, baristas, producers, and other professionals from around the world along with the latest products and innovations.

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Over 300 exhibitors will be taking part in World of Coffee 2019 – paired perfectly with an exciting line-up of talks, cuppings, interactive platforms such as the Design Lab, and the Best New Product Awards.

Moreover, this year, Woc 2019  will be hosting the renowned World Coffee Championships in the categories “World Latte Art, “World Coffee in Good Spirits”, “World Cup Tasters” and “Cezve/Ibrik”.

Organised by the Specialty Coffee Association (SCA), the umbrella organization for specialty coffee, World of Coffee serves as an open forum for an inclusive discussion with and within the specialty coffee community.

The SCA’s goal is to continually raise coffee standards worldwide, to promote specialty coffee, and to establish a fair, sustainable industry for everyone along the entire coffee supply chain.

Today’s Highlights at Woc 2019

Meet the 2019 Portrait Country, Peru

Known for high-quality flavor profiles and sustainable farming practices, now’s the time to “taste the soul of Peru!” As this year’s Portrait Country, you’ll have the opportunity to learn more about what makes Peruvian coffee unique at their booth (G8, Hall 2), their lecture (today at 12:30-13:30 in Lecture Room 3, Hall 3), and their daily cuppings. 11:30-12:30 Thursday, Room 2 (Hall 2); 16:00-17:00 Friday, Room 2 (Hall 2); 13:00-14:00 Saturday, Room 2 (Hall 2).

World Latte Art Championship Stage Round

After producing a single creative latte pattern at the Art Bar, competitors will move to the main stage to create two sets of identical lattes – “free-pour” and “designer” – and one matching set of free-pour macchiatos. The 12 highest scoring competitors across both rounds will move to the Semi-Finals tomorrow! 9:30-16:00, WLAC Stage (Hall 3); Semi-Finalists announced at 17:00.

Lecture: Cutting-Edge Coffee Science: A Report from the SCA Research Center

Learn about the science being driven by the SCA Research Center, with reports on projects and outputs of our research streams in sensory science, coffee extraction, coffee freshness, and more. 11:15 – 12:15, Lecture Room 3 (Hall 3).

Lecture: Specialty Coffee Transaction Guide as a New Price Discovery Tool for the Specialty Coffee Industry

Learn more about an exciting project housed at Emory University in Atlanta, Georgia that aggregates donated anonymized contract information about pricing behaviors. The result? A guide for both sellers and buyers to help determine pricing that does not rely on the volatile commodity price as a baseline. 13:45-14:45, Lecture Room 3 (Hall 3).