What if there was a coffee roaster so obsessed with quality that they only used the top 10% of coffee beans around the world? What if that roaster was one of the world’s leading Fair Trade roasters? What if it gave you 50 delicious coffee choices? What if your new favorite coffee was one of ours?
These are just some of the questions that the Green Mountain Coffee® brand is challenging consumers to consider in its new What If campaign. The campaign celebrates the brand’s 35th anniversary by reintroducing the world to its core values of quality, variety, and sustainability. In fact, the brand is using this campaign to give away hundreds of thousands of free samples at GreenMountainCoffee.com. There’s a reason Green Mountain Coffee® has been around for 35 years: it does things differently than you might expect from one of the biggest coffee roasters in the United States.
Quality
At Green Mountain Coffee®, a “good” quality coffee just isn’t good enough. We travel the globe looking for only the finest beans—the top 10% in the world—and taste them at the source to ensure they meet our standards.
Variety
We’re delighted to offer over 50 coffee choices sourced from 28 regions around the globe. Each region differs in altitude, climate, and soil, contributing to unique flavor profiles that suit your personal mood or palate.
Some coffees can set the tone for a quiet moment of reflection. Others are an invitation to enjoy something sweet. No matter how coffee inspires you, we have the perfect varieties to satisfy your every taste, every time.
Sustainability
Since 2001, Green Mountain Coffee® has become one of the leading roasters of Fair Trade coffee. We’re also involved in global and local efforts to continually enhance the living conditions of our growers and their families.
Rediscover more at the new GreenMountainCoffee.com.
