Westrock Coffee has finalized a deal to become the official coffee of the Arkansas Razorbacks beginning with the upcoming football season. Westrock Coffee will be promoted during football and basketball season as well as during games and events for all other Razorbacks sports.
The promotion includes stadium signage, advertising, sampling and digital marketing.
Senior Associate Athletic Director Chris Freet says, “The Arkansas Razorbacks are proud to have Westrock Coffee as the official coffee of the Razorbacks.
Westrock Coffee’s mission is to partner directly with coffee farmers to deliver a worldclass product that provides value to the farmers and to the end consumer.
We felt the company’s mission would resonate with our fans, and we appreciate that Westrock as a strong Arkansasbased company.”
According to the press release, Westrock Coffee will be at every Fayetteville home game meeting fans, distributing coffee and providing coupons for purchase of Westrock Coffee in bags and single serve cups at retailers around the state, including Kroger and Harps.
Executive Vice President of Sales and Marketing for Westrock Coffee Company, Elizabeth McLaughlin says “We are thrilled to be the official coffee of the Arkansas Razorbacks. Westrock Coffee is based in Arkansas and proud to have many University of Arkansas alumni on our team.
We believe our company focus of working with farmers directly at origin to provide the end consumer a premium tasting coffee at a value price will appeal to consumers throughout Arkansas and the SEC.”
