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WCE – Rimini gets ready for Global Coffee Showcase

RIMINI, Italy – The greatest baristas on the planet will congregate in Rimini next June when the Speciality Coffee Association of Europe (SCAE), together with its sister company, World Coffee Events (WCE), hosts the prestigious World Barista Championship.

The flagship competition will take top billing at World of Coffee 2014, a three-day coffee extravaganza which is set to attract more than 5,000 leading international coffee professionals and suppliers to the Italian city from 10th-12th June.

Organised by the Speciality Coffee Association of Europe, World of Coffee is Europe’s largest speciality coffee showcase, incorporating three world coffee competitions (World Barista Championship, World Brewers Cup and World Coffee Roasting Championship) and the annual SCAE business summit.

Over 200 coffee industry suppliers will also promote their products and services at World of Coffee, which will be held in the Rimini Fiera Trade Fair Centre (www.riminifiera.it).

Hisako Yoshikawa, Ogawa Coffee Co. LTD., JAPAN - winner of World Latte Art comp at World of Coffee Nice 2013

Suppliers’ innovation and quality will be recognised and honoured by the SCAE through their New Product of the Show Awards and the SCAE Awards for Coffee Excellence, while coffee enthusiasts can learn all about the latest trends and developments in micro-roasting and producing in the dedicated Village at the event. As the birthplace of the espresso, Italy is the ideal location for World of Coffee 2014, explains David Veal, Executive Director, SCAE.

‘We are thrilled to bring this exciting event to the home of the espresso and the renowned Rimini Riviera will provide a perfect setting for the three days of the show. I am delighted that Rimini Fiera agreed to partner with us in 2014.

With 35 years of experience hosting SIGEP, the world’s most important artisan confectionery exhibition, the team’s knowledge of the food and beverage industry and expertise in exhibition management will provide an invaluable boost to the event.’