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VIETNAM – Vinacafe is Number One in the instant coffee market

Vinacafe Bien Hoa tops Vietnam’s instant coffee market with a 41 percent share, according to a recent survey led by Nielsen Vietnam.

Formerly known as Bien Hoa Coffee, the company was founded in 1968. The Vinacafé brand was launched in 1983, while its line of 3 in 1 coffee was introduced to the Vietnamese market ten years later, in 1993.

The prolific production and sales of 3 in 1 instant coffee have ensured its status as the core product of Vinacafé Bien Hoa.

The survey result is based on the quantity of instant coffee sold in 2014 in urban areas (including 36 cities) and rural areas via both traditional and modern distribution channels, excluding Co.opmart and the Metro supermarkets.

The company posted a growth rate of 30 per cent last year, while the average growth rate of the entire instant coffee market was pegged at 5 per cent.

It reported an after-tax profit of VND401 billion (US$19 million) last year, a year-on-year increase of 54 per cent and its total revenues topped VND3 trillion ($142 million).