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VIDEO – Media perspective discussion at Specialty Coffee Association of America Synposium 2013: the wine analogy

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Analogies are important, but how appropriate is the oft-used “Coffee is Like Wine” analogy? Our experts discuss the importance of analogy, language, and perception. This video is an excerpt from a session at Symposium 2012 titled Media Perspectives on Specialty Coffee. To view accompanying videos, please visit the Symposium Video Gallery.

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Source: Scaasymposium

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