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BELFORTE DEL CHIENTI, Italy – From June 26 to 28, 2025, Victoria Arduino brought its excellence to World of Coffee Geneva, one of the most appreciated trade shows in the specialty coffee world. The compaby thanks everyone who visited booth #1739 and shared with them moments of exchange, discovery, and passion for coffee. It was an extraordinary edition, full of exciting news, special guests, and coffee experiences that showcased the ongoing evolution of the Victoria Arduino brand.
Victoria Arduino unveiled world premieres, special editions, and design-driven solutions aimed at enhancing the coffee experience for baristas, roasters, and coffee lovers around the globe.
Black Eagle Maverick: the icon reimagined
One of the show’s standout stars was the Black Eagle Maverick professional espresso machine, which drew attention for its further improved energy efficiency. Alongside it, the new Black Eagle Maverick Core made its debut, embodying the purest expression of the brand’s “Innovation Inspires Genius” philosophy.
Throughout the three-day event, leading roasters, Arbre Café, Cafés Richard, Ditta Artigianale, Mirò Coffee, Mokxa, and Rast Kaffe, treated visitors to immersive and exclusive coffee experiences.
Special guest: Mikael Jasin, 2024 World Barista Champion
Among the most eagerly awaited moments was the presence of Mikael Jasin, 2024 World Barista Champion and Victoria Arduino Global Ambassador. He captivated fans with meet-and-greets and inspiring sessions, turning the booth into a true hub for coffee professionals and enthusiasts.
The spotlight was also on the Eagle One Special Edition, a unique machine crafted with a high-tech sustainable fabric, blending design with innovation. More than just visually striking, it also delivers outstanding performance and environmental consciousness, thanks to NEO technology. The machine was at the center of curated tasting sessions led by top-tier roasters such as Lavazza 1895, Lohas Beans, and Los Nogales. A standout moment was the exclusive tasting session by Michael Portanniers, 2025 Roasting World Champion.
PureBrew+: a new tasting experience
Visitors also discovered the revolutionary PureBrew+, Victoria Arduino’s single brewer designed to prepare PureBrew Coffee. Paired with the Eagle One, PureBrew+ delivered a series of tasting experiences led by international coffee producers such as Raw Materials, Sakamicoffee, and once again, Lohas Beans and Los Nogales.
At WOC, Victoria Arduino showcased the Eagle Tempo station—designed for roasters, patisserie, and bakeries that require high productivity for milk-based beverages. With Easycream technology and new software that allows to set up to 9 milk or plant-based recipes, Eagle Tempo enables the creation of perfectly textured milk foam for different beverages—automatically and with zero waste.
Efficiency took a compact form with the E1 Prima PRO and Mythos MY65 coffee station, proving that small dimensions can still deliver competition-level results. Featured roasters such as Liftup Roasters, La Cabra, and Formative Coffee showcased excellence in every cup.
This wasn’t a typical party, it was an intimate, sensory experience created in collaboration with Coffee Foundation, the organization that promotes mental health through coffee culture and the power of community. In the fast-paced environment of the trade show, The Listening Booth offered a welcome invitation to slow down. It was a space designed for stillness, listening, and authentic connection.
Visitors enjoyed espresso- and cold brew-based cocktails crafted by Andrea Villa, 2025 Italian Coffee in Good Spirits Champion, all in a calming atmosphere enhanced by a carefully curated ambient soundtrack played on vinyl by a live DJ set. A mindful moment of pause, to rediscover the pleasure of coffee in a new way. Quality, not noise.
Victoria Arduino continues to lead the specialty coffee scene, bringing to Geneva the perfect balance of innovation, design, and sustainability.
