MELBOURNE, Australia – Don’t miss the off-show events at MICE (Melbourne International Coffee Expo) that Victoria Arduino has prepared for you. The leading Italian brand in the production of high-performance professional espresso machines with a distinctive design invites you to its Experience Lab in Melbourne for a series of exciting off-show events alongside Mikael Jasin, 2024 World Barista Champion and Victoria Arduino Global Ambassador, as well as other key partners from the coffee industry.
“Coffee has the power to turn everyday moments into profound experiences in my life, and in a way, it has changed my life. That’s why I love sharing this transformation with others,” said Mikael Jasin. “I believe Victoria Arduino is the right partner to do this. As the saying goes, if you want to see change, be the change. This is what inspires me, and it’s also what inspires Victoria Arduino in terms of technology, performance, and design.”
From March 20 to 21, the Victoria Arduino Experience Lab (Melbourne, Suite 1-380 City Road Southbank VIC 3006) will host a range of events designed to give coffee chains, roasters, and baristas the opportunity to meet Mikael Jasin and discover new trends and solutions to grow their business.
The goal of Victoria Arduino’s Experience Lab is to create an experiential space where visitors can explore the latest innovations from the brand while engaging in valuable discussions and growth opportunities.
Event schedule
Thursday, March 20 – Victoria Arduino Experience Lab, Melbourne (37 Cecil Street – Cnr City Road – Southbank 3006)
- 09:30 am | Lecture: “Building a Successful Café/Brand” by Mikael Jasin
A journey through effective strategies to transform a café into a recognizable and sustainable brand. A unique opportunity for those looking to redefine the future of their business.
[Book your spot here]
- 13:00 – 15:00 | Meet & Greet with Mikael Jasin
An exclusive opportunity to meet the World Champion, exchange ideas, and get inspired.
[Book your spot here]
- 16:00 – 18:00 | Victoria Arduino Happy Hour
Discover how coffee can accompany you throughout the day, from sunrise to aperitivo, thanks to Victoria Arduino’s revolutionary technologies, which combine quality, performance, and sustainability. An evening dedicated to innovation, featuring tastings and unique coffee-based cocktails.
[Book your spot here]
Friday, March 21 – Victoria Arduino Experience Lab, Melbourne (37 Cecil Street – Cnr City Road – Southbank 3006)
- 09:30 am | Masterclass on Perfect Extraction with Mikael Jasin
Mikael Jasin will reveal the secrets to maximizing flavors with the Black Eagle Maverick and PureBrew+, the espresso machine and single brewer developed to enhance cup quality and provide a unique customer experience.
[Book your spot here]
- 11:30 | Green Coffee Seminar
“Green Coffee Pricing and How Investing in Agriculture Can Help Reduce Market Volatility” by SUCAFINA, a global leader in coffee trading.
Following the seminar, a Q&A session will allow participants to discuss the topic further.
[Book your spot here]
- 13:00 – 15:00 | Meet & Greet with Mikael Jasin
Another chance to meet the World Barista Champion, share insights, and gain inspiration.
[Book your spot here]
- 16:00 – 18:00 | Victoria Arduino Happy Hour
Explore how coffee technology is revolutionizing the coffee experience, from morning brews to evening cocktails, with a blend of quality, performance, and sustainability. Enjoy a night of coffee tastings and signature coffee-based cocktails.
[Book your spot here]
