Monday 28 November 2022

VIA Guatemala set to change coffee business

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BOSTON, USA – After navigating a difficult childhood in Guatemala filled with domestic abuse and violence, Silva Via was adopted and promised herself that her trials and tribulations would fuel her motivation and success. Silva kept that promise through prayer, hard work, and learning to love herself. Now, she is the founder and CEO of not one but two companies. Her first company, VIASWORLD, is a high-end fashion, art, and design company that makes custom pieces for clients such as the NBA, NFL, recording artists, and other celebrities.

After getting VIASWORLD up and running, Ms. Via decided to focus on a business with an incredible mission. She started Via Guatemala Coffee, a high-end coffee brand that reminds the world of the importance of corporate social responsibility through high wages, high-quality ingredients, and sustainable farming practices. Ms. Via tries to show her competitors that there is a way to harvest and sell coffee without sacrificing essential values and beliefs.

Via Guatemala Coffee is specialty coffee harvested in Guatemala by Mayan farmers who are paid higher wages than the average Guatemalan and are given the resources they needed to succeed. A portion of the profits from Via Guatemala will go toward foundations in Guatemala to support the people she grew up with. When you take a sip of Via Guatemala, you’ll taste luxury, but you’ll also taste compassion because that’s what Silva Via represents in all she does

Owning two companies doesn’t satisfy all the creative energy that Ms. Via has flowed through her. Her passion is art, and she sells custom pieces to fine art galleries worldwide. She gives back to the art community through her leadership as an art director for several corporate and international art projects. Additionally, her philanthropic efforts led her to create a nonprofit that supports victims of domestic violence. After realizing that there were existing efforts in Guatemala to support these victims, Ms. Via decided to fund donations to those organizations instead.

Giving back to the community has always been a pillar for Silva, as illustrated by her commitment to support her fellow Guatemalans in every way she can. She seeks to ensure that no passionate female in the world feels alone in their endeavors. Ms. Via regularly spends time with her mentees, usually young, minority businesswomen. Acting as a beacon of hope, she reminds women from all walks of life that nothing can squelch their creativity and that they are worthy of success. Her experience illustrates how the ugly parts of life can be turned into something beautiful if that energy is channeled correctly.

Silva Via is iconic; she makes waves in every industry she steps into. Silva has become internationally renowned as a leader in art, fashion, coffee, and community. The respect others have for her stems from the care she has developed for herself. Her story is one of perseverance, creativity, hopefulness, and light. All those times she was treated poorly, underestimated, or doubted are the times that fueled her fire. Ms. Via is a master at turning challenges into energy and passion; you can look to her if you ever need to be reminded how to do that.

Follow Silva Via on Instagram and Facebook @viaguatemalacoffee or check out her website at www.viaguatemalacoffee.com.

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