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US – RaceTrac launches Crazy Good Coffee Celebration, including third annual free coffee week

ATLANTA – Convenience store chain RaceTrac announced yesterday its Free Coffee Week from Nov. 10 – 16, 2013, as a way of saying thank you to all of their loyal guests. Guests at all of RaceTrac’s more than 365 stores will be welcomed with free coffee to enjoy all week, no coupon needed.

“RaceTrac’s third annual Free Coffee Week is our way of showing our guests how much we appreciate them,” said RaceTrac CEO, Allison Moran.

“Free Coffee Week allows us to say ‘Thank You’ to the loyal Trac Fanatics who already enjoy our Crazy Good Coffee, and give other shoppers an opportunity to try it for the first time. We gave away more than 2.3 million cups of free coffee last year and are trying to give away even more this year.”

The Crazy Good Coffee celebration highlights RaceTrac’s recently revamped coffee offering available at all locations, as well as the expansive coffee bars in their newest store models. This year, RaceTrac knows “it’s morning somewhere” and is celebrating their coffee from November through January 2014.

RaceTrac’s Crazy Good Coffee offering provides a line-up of six blends of freshly brewed coffee, including 100 percent Colombian Roast, Dark Roast, Hazelnut, Extra Caffeinated and more. RaceTrac also uses 100 percent Arabica beans, brews coffee fresh 24/7 and has an expansive coffee bar area where guests can add flavors, creams and sweeteners, empowering them to be their own baristas.

In addition to the traditional coffee blends offered at RaceTrac, the stores also offer an array of cappuccino and skinny cappuccino blends, as well as a variety breakfast biscuits, croissants and muffins.

RaceTrac stores truly have a coffee house feel, complete with indoor and outdoor seating, to welcome guests during the Crazy Good Coffee celebration.

RaceTrac’s Free Coffee Week will take place in all of RaceTrac’s more than 365 locations from Nov. 10 – 16. No purchase or coupon is necessary.

Source: RaceTrac