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US – Peet’s Coffee & Tea and Magnolia Bakery announce new partnership

EMERYVILLE, CA – Peet’s Coffee & Tea, a premier specialty coffee and tea company, and Magnolia Bakery, a classic American bakery renowned for its handmade desserts, today announced a new partnership.

Starting October 16, Peet’s Coffee & Tea will be the exclusive coffee and tea provider at all Magnolia Bakery locations across the U.S, including its five locations in New York City and one each in Chicago and Los Angeles.

The bakeries will offer patrons Peet’s full-line of handcrafted espresso, coffee and tea beverages.

Both Peet’s and Magnolia share a passion and commitment to their crafts, providing a perfectly matched pairing of hand-roasted premium coffee and handmade freshly baked desserts.

The brands’ dedication to using the finest ingredients, maintaining strict quality and freshness standards and delivering handmade products in small batches will offer patrons a truly exceptional experience.

“Our partnership with Magnolia Bakery further underscores our commitment to bring Peet’s premium quality coffee to more neighborhoods across the country, including Magnolia Bakery’s locations in New York City, Chicago and Los Angeles,” said David Burwick, President and CEO of Peet’s Coffee & Tea.

“With a legacy built on the tradition of offering customers superior quality, I am pleased to team up with Magnolia Bakery who, like Peet’s, values exceptional flavor and freshness.”

“Magnolia Bakery shares Peet’s commitment to freshly made, handcrafted products and we are excited to introduce their coffee and tea starting October 16 in all of our U.S. locations,” said Steve Abrams, Owner and CEO, Magnolia Bakery.

“In partnering with Peet’s, we are setting the bar even higher with the perfect pairing of premium coffee and fresh, handmade desserts that gives our guests an unmatched experience.”

October 16 – Free Peet’s Coffee at all Magnolia Locations & More

On October 16, the official launch day of Peet’s at Magnolia Bakery, patrons will receive complimentary 12 oz. cups of Peet’s best-selling Major Dickason’s Blend at all Magnolia U.S. locations. And, the first 100 guests at each Magnolia location will receive a signature, limited-edition gift.

Furthermore, Magnolia Bakery is introducing two new Peet’s-themed baked goods available for purchase starting October 16, for a limited time only, which include:

  • Double Shot Cupcake ($3.50) – The perfect blend of rich chocolate and vanilla marble cake, paired with espresso meringue buttercream made with Peet’s Major Dickason’s Blend.
  • Coffee Cake Pecan Muffin ($2.75) — Delicate coffee cake layered with a sweet cinnamon sugar swirl and topped with pecans, perfectly paired with a cup of Peet’s Café Domingo Medium Roast Blend.

In addition to this partnership, Peet’s recently embarked on its biggest retail expansion in its 47-year history, and is opening more than 100 new Peet’s stores across the Midwest and East Coast over the next year.

The partnership with Magnolia Bakery is an added extension to Peet’s U.S. expansion, enabling even more fans access to the perfect cup of Peet’s combined with their favorite cupcake at Magnolia Bakery.