GLENDALE, Calif. – Nescafe Dolce Gusto is brewing up an “epic” way to kick off the holiday season.
On Tuesday, December 2nd at 9:00AM, one hundred elves will descend upon New York City to kick off Operation “Give With Gusto,” by performing unexpected good deeds and spreading cheer throughout Manhattan.
The brand will celebrate Operation “Give With Gusto” throughout the month of December starting that morning at Bryant Park with coffee-lover Rosario Dawson, star of the upcoming movie Top Five.
Dawson will gather the elves near the park’s fountain terrace and from there, the holiday helpers will head out across the city, surprising and delighting people from Central Park to SoHo.
People traveling around New York City that day can catch the elves popping up around landmarks like Rockefeller Center, Columbus Circle and Union Square helping carry shopper’s bags, hailing taxi cabs, giving out free subway rides, paying for people’s holiday purchases, singing carols and much more, so keep a lookout for us and we just might surprise you!
“The holidays are a great time to give back, so Nescafe Dolce Gusto wanted to repay loyal fans, but also introduce the brand to those who aren’t as familiar with us in a fun and unique way,” explained NESCAFE Dolce Gusto Marketing Director, Kimberly Cooper.
“Our hope is that the Operation Give With Gusto will not only thank consumers but also inspire them to pay it forward and give in their own way this holiday season.”
To continue the theme of goodwill throughout the holiday season, Nescafe Dolce Gusto will also be hosting a variety of online festivities and surprises, including encouraging consumers to share how they’ll be “Giving With Gusto” on social media via the hashtag, #GiveWithGusto.