KALAHEO, HI – KonaRed Corporation, developers of the powerful Hawaiian Coffee Fruit wellness beverage announced yesterday that they have entered into a five-year agreement with Greenwell Farms, who will supply KonaRed with Hawaiian coffee fruit which will be used to produce KonaRed products including KonaRed Original, KonaRed Green Tea, On-the-Go Packets, Powders & more.
Greenwell farms, a coffee farming and processing company in the heart of Kona on the Big Island of Hawaii, is owned and operated by Tom Greenwell, President of the Hawaii Coffee Association. The announcement was made today by KonaRed CEO, Shaun Roberts.
Hawaiian coffee fruit is the antioxidant-packed, red fruit that encases the Kona coffee bean. It is the main ingredient used in manufacturing KonaRed’s line of premium functional wellness beverages and ingredients.
The newly-signed agreement provides KonaRed with both an exclusive and massive supply of Hawaiian coffee fruit.
Because KonaRed utilizes Hawaiian coffee fruit and because this main ingredient is a powerful, antioxidant-loaded fruit with more antioxidant capacity than blueberries, acai berries, cranberries, and pomegranates, KonaRed products are distinguished from other players in the functional beverage sector.
The global market for functional beverages and foods was expected to reach more than $176 billion in 2013, according to Euromonitor.
Tom Greenwell, owner of Greenwell Farms stated, “This agreement with KonaRed Corporation will greatly benefit both parties. KonaRed will now have a huge supply of coffee fruit to manufacture their myriad of products, and Greenwell Farms will be able to sell the by-product of production of our 100% Kona coffee. We are excited to be working hand-in-hand with Shaun and the KonaRed team in Hawaii and California.”
