Monday 08 August 2022

US – KonaRed Corporation executes sales & marketing agreement to expand major U.S. distribution deal with Splash Beverage Group

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KOLOA, HI – KonaRed Corporation announced yesterday that it has formally expanded its relationship with Splash Beverages Group by signing a Sales and Marketing Agreement to complement the Distribution Agreement.

Shaun Roberts, CEO of KonaRed, said, “As we moved to finalize our distribution agreement with Splash, we all began to see more ways we could cooperate to further expand sales channels and support for KonaRed’s beverages.

This led us to create an additional Sales and Marketing Agreement. KonaRed will benefit from a wide range of Splash’s marketing expertise as Splash’s CEO Robert Nistico did great things for Red Bull in North America and Kevin McClafferty served both as President and CEO of Marley Beverages, one of the fastest growing beverage start-ups in recent years.

“We are delighted to have partnered with the KonaRed team. Robert and I have known Shaun for several years and we have the highest level of respect for each other and each other’s companies. In the early launch, KonaRed has positioned itself as a category leader in terms of product integrity, packaging, taste and functionality.

I have no doubt that the KonaRed team will continue to provide Splash Beverage Group with a ‘best in class’ lineup,” said Mr. McClafferty.

KonaRed joins TapouT, Bruce Lee Tea and Amazoo Acai as featured brands in the Splash Beverage Group’s portfolio of non-alcoholic brands.

KonaRed Corporation produces health and wellness nutritional products including beverages and supplements, which “bring the attributes of Hawaiian Coffee fruit to an international consumer market.”

KonaRed products are sold in select Whole Foods, Safeway, Sprouts, Walmart, 7-Eleven, and many other retail outlets throughout the US and Canada.

Source: press release

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