CORONA, Calif. – AVT, Inc., a leader in custom vending machines, business opportunities, and kiosks, commented on the recent announcement that Outerwall, parent company of Redbox, plans to exit their Rubi coffee kiosks venture.
The announcement means that AVT’s Marley Coffee Kiosks now have the most recognizable brand in the industry, and have a clear pathway for growth.
AVT’s business model for Marley Coffee Kiosks is different than Outerwall’s strategy for their Rubi Coffee Kiosks.
“There are several key differences in our strategies,” stated Shannon Illingworth, Founder and Chairman of AVT, Inc. “We allow individual entrepreneurs to get involved and take ownership of territories,” Illingworth commented.
“We also have the strength of the Marley brand – one of the most successful names in the world.”
In a CNN Money article, Mickey Goodman, a professional marketer and professor at New York University’s Stern School of Business, said, “Marley is a strong global brand. He enjoys a high level of awareness, and people feel positive about his music.”
Sanjay Sood, a UCLA marketing professor and faculty director of the Center for Management of Enterprise in Media, Entertainment & Sports, said in a New York Post article that Marley ranks among the top celebrities in terms of dollar sales.
“AVT has earned a reputation as a leading innovator in the custom vending, automated retailing and self-service kiosk industries,” Illingworth stated. “As a technology-driven company, we are well positioned to respond to market changes and opportunities,” he added. “Now, the opportunity for Marley Coffee Kiosks has never been better.”
According to an article in the Wall Street Journal, the automated coffee kiosk market is worth over $800 million a year, and has space for as many as 70,000 units.
Source. AVT, Inc.