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UK – JOCO reusable glass cups land at The London Coffee Festival

LONDON – Driven to inspire sustainability with style in a disposable culture, JOCO reusable glass cups have arrived to redefine the takeaway coffee and tea drinking experience.

After four years of extensive and caffeinated R&D, the JOCO collective discovered that glass, rather than plastic, was the truest path to untainted taste and optimal environmental sustainability for reusable cups. JOCO’s forward-thinking product, innovative package design and hyper-social online platforms have already captured the attention of Australia’s café culture.

The JOCO product range includes the 12oz and 8oz cups and a nifty 6-cup carry tray. The larger 16oz cup will join the family in June 2014. Each JOCO cup is made from high grade, strengthened, borosilicate glass with a thermal silicone sleeve and an ergonomic, splash safe, silicone lid.

Available in an array of contemporary colours, they are microwave safe, 100% BPA free, lead free and barista certified. Meaning, JOCO cup sizes are modelled on common disposable paper cup volumes.

” The glass cup ensures that your coffee taste stays untainted and the meticulous design ensures that you’re drinking your daily cuppa, not wearing it “. The JOCO cup is a smart looking choice for your daily brew.

To further encourage reusability, each JOCO cup is housed in packaging that thinks beyond the recycle bin. JOCO’s 100% recyclable paper canister can be used to store coins, pencils, and paper straws or to plant seedlings. How you choose to repurpose your canister is up to you and your creative thinking.

Visit www.jococups.com and explore JOCO’s thoughtful product features, green facts, a complete cup colour guide, stockist listing and inspiring content on the JOCO blog.

JOCO cups can be purchased directly from the JOCO online store (jococups.com), locally via Uberstar or found in a growing selection of like-minded cafés, roasters and retail outlets in the UK.

JOCO cups will be attending the London Coffee Festival, 03-06 April 2014.