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UK – Costa hires Carol Welch as first brand and innovation director

LONDON – Coffee brand Costa has placed Associated British Foods marketer Carol Welch into the newly-created role of brand and innovation director, as the coffee house ramps up its plans to expand globally.

 

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Welch will join the company from her current role as marketing and innovation director at the Associated British Foods-owned Jordans and Ryvita Company. She will report directly to Christopher Rogers, managing director at Costa.

Prior to this, Welch held senior marketing and innovation positions at PepsiCo, Cadbury Schweppes, and Green & Blacks.

Rogers said Welch will be joining as the company moves into its next stage of growth, having just laid out ambitious plans to double the size of the business to £2bn system sales in the next five years.