HACKETTSTOWN, N.J., U.S. — To celebrate the tasty union of enjoying a TWIX and coffee together, the brand is unveiling the new limited-edition TWIX Meltdown via the TWIX Instagram handle – a first-of-its-kind product that allows fans to place a Left TWIX or Right TWIX into any cup of hot coffee and pull out just the cookie, leaving them with a chocolatey, caramely TWIX coffee.
The brand expects the TWIX® Meltdown to be the greatest thing to happen to coffee since the coffee bean.
“Enjoying a TWIX® and coffee together felt like a natural pairing,” said Michelle Deignan, TWIX® Brand Director, Mars Wrigley Confectionery. “So it only seemed appropriate to provide consumers a way to combine the two, literally.”
Consumers can learn more about this surprising pairing and have the chance to receive a limited-edition TWIX® Meltdown device by following TWIX® on Instagram beginning April 25, 2019. Please see official rules for details.
