BIRMINGHAM, Ala., US – With Halloween right around the corner, many Americans will soon start wondering how much candy will be needed for anticipated trick-or-treaters – and which sweet purchased will ensure their house is a favorite on the block. That’s why Shipt and Mars Wrigley have teamed up to help with a trick-or-treat cheat sheet, providing a heat map to help determine what candy will draw the most trick-or-treaters and a formula to guide the right amount of anticipated candy needed. Whether handing out treats in person or letting them fly via a fun, DIY candy chute, the map and formula will determine how much and what type of candy is needed for trick-or-treaters.
“We want to be certain that no trick-or-treat bowl goes empty on Halloween night, which is why we meticulously broke down and analyzed candy shopping data to develop our very own candy formula, just in time for Halloween,” said Molly Snyder, Shipt’s CCO, Chief Communications Officer turned Chief Candy Officer. “Shipt is the perfect way to get candy as we deliver items in as soon as one hour. This way, sweet treats for Halloween can arrive at front doors just in time for trick-or-treaters.”
To calculate how many chocolates, chewing gum, mints or fruity confections are needed for trick-or-treaters this year, consumers are encouraged to use the following formula:
(T*K*G) + (D*F*S) = Candy Pieces divided by 30 = ?? Bags of candy
- T = the time, in number of hours, you plan to leave the light on
- K = estimated number of kids per hour that ring the doorbell
- G = the generosity factor (how many pieces will be distributed to each trick-or-treater)
- D = the number of days between the initial candy purchase and Halloween
- F = the number of family members in the household
- S = the sneaky factor (average pieces of candy each member of the household will eat per day)
If rain is in the forecast, divide the final count by 1.5.
“With Halloween approaching quickly, Mars Wrigley is focused on continuing to demonstrate innovative ways to deliver better moments and smiles to consumers,” said Tim LeBel, President of Sales for Mars Wrigley U.S, also historically known as Mars Wrigley’s Chief Halloween Officer. “Being able to partner with Shipt to help identify Americans’ candy needs and provide delivery by the hour for some of our most sought-after treats like SNICKERS, TWIX and M&Ms will help ensure Halloween goes off without a hitch.”
To help take the guessing game out of when and which candy to buy this year, Shipt uncovered the most popular Mars Wrigley treat by state to provide families with much-needed inspiration. Using shopping data, Shipt found that Halloween day is the peak sales day for candy purchases, and with Shipt, it’s okay to be a last-minute shopper and still get the candy needed in as soon as one hour. The majority of states, 17 in total, are ‘hangry’ on Hallows’ Eve, preferring SNICKERS® over all other treats. Nine prefer an oldie but a goodie, M&Ms®, and perhaps the most unique state of all is Vermont, who prefer Life Savers®.
To make things even sweeter for candy lovers around the country, Shipt is offering customers who spend $25 to get $5 off instantly on Mars Wrigley candy from 10/19 through 10/31.