Sunday 06 October 2024

Tims China partners with panda superstar Meng Lan to celebrate Bagel Maverick

This collaboration introduces four new seasonal products, offering a delicious and also health-conscious way to enjoy our celebrated bagels

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SHANGHAI, China and NEW YORK, USA – Meng Lan, the beloved panda superstar, isn’t just adored for his round, cuddly appearance—he symbolizes much more. Born to a lineage of famous pandas, Meng Lan’s “celebrity pedigree” and adventurous personality have made him a cultural icon in China. Whether he’s scaling fences, digging tunnels, or playfully interacting, Meng Lan embodies a free spirit that resonates deeply with the public. Nicknamed the “3rd Prince,” his antics and charm have conquered the hearts of fans nationwide.

This September, Tims China is partnering with Meng Lan, the “Chief Bagel Recommendation Officer,” to launch Tims second annual Bagel Festival. This collaboration introduces four new seasonal products, offering a delicious and also health-conscious way to enjoy our celebrated bagels.

The theme of this year’s Bagel Festival is “Healthy and Delicious: Bagel Maverick.” Tims China is proud to introduce four new items: the Five-Red Bagel, Five-Black Bagel, Roasted Bacon Beef Bagel Sandwich, and Apple Cinnamon Latte. These new offerings are crafted with health-conscious, low-calorie ingredients, promising to bring joy and flavor to your Mid-Autumn and National Day celebrations.

Tims China has built a diverse “Bagel Universe,” featuring the nutritious ” Multi-Grain Bagel” series, the light and tasty “Smile Bagel” series, and the energizing “Bagel Sandwich” line:

  • “Multi-Grain Bagel” series: The highly nutritious Multi-Grain Bagel is made with whole wheat flour or rye flour and contains an assortment of flax seeds, oats, sunflower seeds, and a variety of grains and other seeds. It gives you a fiber-rich breakfast or lunch option. The latest additions to the “Multi-Grain Bagel” series—Five-Red Bagel and Five-Black Bagel—combine the freshness of the grains with the power of superfoods, providing a satisfying and nutritious meal or snack. All under 300 calories and available with cream cheese.
  • “Smile Bagel” series: Stuffed with a delicious cream cheese filling, bursting with flavors and all under 300 calories, Smile Bagel is perfect match for morning coffee or an afternoon treat.
  • “Bagel Sandwich” line: The ultimate breakfast or lunch bagel, made fresh on the spot. A toasted bagel with meat, egg, cheese, and veggies, the energy-boosting and protein-rich Bagel Sandwich can bolster your day in a jiffy.

To further celebrate the Bagel Festival, Tims China is offering special promotions, including the “Multi-Grain Bagel Six-Pass,” “Smile Bagel Three-Pass,” and an exclusive deal for new members to enjoy popular Multi-Grain Bagel for just 8.8 RMB. Limited-edition Meng Lan-themed packaging, including paper bags, bagel boxes, and stickers, will also be available on a first come first serve basis, allowing customers to bring home a piece of Meng Lan’s charm.

CIMBALI

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