Monday 27 June 2022

Roll Up To Win is back at Tim Hortons with over $100 million to win in prizes

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TORONTO, Canada – Roll Up To Win is back at Tim Hortons through April 3, giving Canadians a chance to win over $100 million in prizes including one of 15 2022 Volkswagen Taos Highline vehicles, over 900 getaways, over $15 million in gift cards and promo codes, plus about 14 million coffee and donut prizes and 45,000 $25 Tim Cards!

Guests will earn one Roll for each eligible item purchased — including most hot and cold beverages, breakfast sandwiches and breakfast wraps — when scanning for Tims Rewards using their Tim Hortons app or their physical Tims Rewards card. And every Roll is a winner!

New this year, guests will also receive an additional bonus Roll when they place an eligible mobile order on the Tims app – which means an extra prize with their order!

To celebrate today’s launch of Roll Up To Win, we took a look back at last spring’s contest to explore how Canadians had played the iconic Tims game. We found guests in Sydney, N.S., were the most committed Roll Up To Win players in Canada – they earned enough Rolls to win the most free coffees and donuts on a per capita basis compared to anywhere else in Canada! The next four top-Rolling cities in Canada were Saint John, N.B., Chatham, Ont., Woodstock, Ont., and Orillia, Ont.

Other Roll Up capitals across the country included Spruce Grove, Alta., Surrey, B.C., Winnipeg, Man., St. John’s, N.L., Yellowknife, N.W.T., Iqaluit, Nunavut, Charlottetown, P.E.I., Joliette, Que., Saskatoon, Sask., and Whitehorse, Yukon.

Other fun Roll Up facts from last spring’s contest:

  • When you play Roll Up To Win, every Roll is a winner – and there was a dizzying number of Rolls being awarded all day and night throughout the contest! Last spring, an average of more than 89,000 Rolls were earned by guests every hour during the contest period. That’s an average of almost 1,500 Rolls a minute or 25 Rolls per second around the clock!
  • Who can claim to be a Roll Up “high roller?” The top 10,000 Roll Up players last spring earned at least 130 Rolls during the contest period!
  • This year we’re giving away 9.8 million coffee prizes – that’s enough to fill approximately TWO Olympic-sized swimming pools!
  • If you stacked up all 4.2 million of the donuts we’re giving away in this year’s contest you could reach the height of the CN Tower – about 193 times! That’s also the equivalent of almost 18 Mount Logans, which is the highest mountain in Canada.

“We want to thank our loyal guests in Sydney and in the other Roll Up To Win capitals for being so devoted to playing Roll Up with us last year – and we’re so excited to kick off another campaign today,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.

“We know Roll Up is a huge event for our guests and with the addition of new bonus Rolls for mobile orders and over $100 million in prizes available to be won, we’re giving guests more reasons than ever before to play Roll Up To Win – and once again, every Roll is a winner!”

To encourage guests who have not yet registered for Tims Rewards to get Rolling this year, they will earn 70 bonus points when they register during the Roll Up contest period and make an eligible purchase – which is enough points for a coffee or tea, or a donut, baked good or bagel.


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