MIAMI, U.S. — Tierra Nueva, the Miami-based coffee technology company majority owned by ProspEquity Partners, announces the launch of its strategic initiative to broadly market its proprietary, true coffee ingredient formulations into the healthy snacking consumer space and the indulgent snacking consumer space.
“Our whole bean technology – with all its many benefits – deserves to be enjoyed by consumers in packaged food categories liked healthy snacking, indulgent snacking, coffee and chocolate. These categories represent nearly $100 billion of grocery sales annually, and remain ripe to benefit from our proprietary innovation,” said David G. Burke, CEO of Tierra Nueva.
Burke announced that two seasoned industry executives have joined Tierra Nueva to execute the company’s healthy snacking and indulgent snacking efforts: Greg Keyes, who has been named Tierra Nueva’s Vice President of Sales for Bakery and Restaurant, and Jason Clark, Tierra Nueva’s new Vice President of Sales, Food Leaders.
Keyes, with more than 35 years in sales in the food and beverage industry, previously held executive leadership positions with global chocolate giant Barry Callebaut, Coca-Cola, Keebler, Budweiser, Bake Mark and other globally known brands.
Clark, with 17 years of experience in the consumer packaged goods industry, also is a Barry Callebaut veteran who earlier played leadership roles in Mona Lisa Decorations.
“Greg and Jason are proven, high-paced, solution-driven executives – we are fortunate to have them driving substantial and new consumer value into these the large consumer spaces,“ said Burke.
Keyes and Clark will be manning Tierra Nueva’s booths at the International Dairy, Deli and Bakery Association conference June 2-4 in Orlando, Fla., and the International Baking Industry Exposition in Las Vegas Sept. 7-11.