HERSHEY, Pa., U.S. – This week, The Hershey Company announced a partnership with global soccer sensation, Christian Pulisic. A native of Hershey, Pa., Pulisic plays as an attacking midfielder for German club Borussia Dortmund and the United States national team.
To kick off the new partnership, the company hosted Pulisic at Hershey’s Chocolate World in Times Square on Thursday, May 24, where Pulisic helped celebrate the launch of Reese’s Outrageous bars.
Pulisic, one of the world’s most renowned athletes, joined forces with the latest sensation from the Reese’s brand, the company’s top brand and also his favorite candy, to continue the hype over this one-of-a kind new product.
As part of the new product launch, the Reese’s brand is surprising fans with outrageous gifts and experiences as a celebration of their passion for the brand.
The Hershey Company and Reese’s brand presented Pulisic with an “outrageous” pair of Reese’s Outrageous-inspired cleats, made by renowned, custom shoe designer, The Shoe Surgeon.
The cleats are a take on Pulisic’s iconic orange Nike Mercurial Vapor 360s and are Reese-ified by having them drip with chocolate and Reese’s Pieces designs. The cleats, not available for sale, are one of only eleven pairs made to commemorate this partnership and the launch of the new Reese’s Outrageous bar.
“It’s not very often that a superstar hails from your own backyard. We’re thrilled to have the opportunity to welcome Christian to the Hershey team and look forward to our partnership and following his illustrious career both on and off the field,” said Suzanne Jones, vice president of the Hershey Experience.
“Growing up in Hershey, the company, its brands and the people have been something I’ve always admired,” said Pulisic. “It’s a dream come true to partner with Hershey. I literally feel as happy as a kid in a candy store!”
This is just the first initiative from the overall company partnership with Pulisic.