Friday 27 May 2022

The Hershey Company expands general merchandise business

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HERSHEY, Pa., US – The Hershey Company home to iconic confection brands including Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher and Twizzlers has announced  the expansion of its general merchandise business. Through its North American broker, Brand Activation Consulting, the company has reached agreement on a line of toy products.

The new licensees include many currently in market or launch over the next year:

  • Kellytoy, a subsidiary of Jazwares, LLC, for everyday and seasonal plush, both fully branded and co-branded with Squishmallows
  • Funko Consumer Products
  • Zuru 5 Surprise Toy Mini Brand Collectables
  • Spin Master Games and Puzzles
  • YWow novelty size puzzles and inflatable games
  • Gener8 Collectables and annualized Food Play toys at Five Below

“Fans of beloved brands from The Hershey Company now have even more ways to celebrate their favorite sweets with plush toys, puzzles and games with offerings from some of the most popular toy and recreational companies on the market,” said Michelle McLaughlin, CEO, BAC.

The announcement is the third this year for The Hershey Company’s global licensing team, which continues to expand in key strategic pillars with additional products and collaborations as part of an important growth strategy for Hershey and its portfolio of brands.

“We continue to expand into relevant categories that are meaningful, engaging and, most importantly, bring joy to consumers of all ages,” said Tammy Leber, Associate Global Licensing Manager.

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