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The Coffee Bean & Tea Leaf reappoints Happy Marketer as digital partner

SINGAPORE — The Coffee Bean & Tea Leaf Singapore has re-appointed Happy Marketer as the company’s digital agency following a review.

The agency has worked with the beverage chain store for five years now.

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The announcement:

While the agency will continue to take care of the website and social media strategy and management, there are a lot more exciting things in the pipeline this year. As The Coffee Bean team looks to expand their presence in the digital domain and engage their consumers in more creative ways, Happy Marketer will be the key strategist facilitating the leap.

Karen Chua, director of sales and marketing for The Coffee Bean & Tea Leaf Singapore, said the organisation chose to continue their partnership with Happy Marketer because “Happy Marketer has proven to be a reliable partner over the years and given the dynamic pace of the F&B industry in Singapore, the team is able to react promptly while working alongside with us to inject creative touches on our digital communications. We appreciate partners such as Happy Marketer as they are able to evolve together with our brand in this ever-changing social landscape.”

Prantik Mazumdar, managing partner at Happy Marketer said, “It’s indeed a privilege to have an iconic brand like The Coffee Bean & Tea Leaf® reposing faith in our abilities for 5 years and counting. In the age of myopic, short-term contracts, it is rare to find clients who take a long-term strategic view of their digital plans and we look forward to working closely with the client to uncover new flavours of digital to continue to drive business goals for them.