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PARIS, France and NEW YORK, USA and SINGAPORE – AMTD Group Inc., alongside The Generation Essentials Group, a subsidiary of the Group under AMTD Digital, jointly announced that the board of directors of AMTD Group, together with TGE, have approved plans to open 15 to 20 L’Officiel Coffee shops across major cities worldwide over the next three years, marking a significant step in TGE ‘s global growth strategy and the extension and expansion of the intellectual property under AMTD L’Officiel.
In April this year, L’Officiel opened its first-ever L’Officiel Coffee in Tokyo, Japan. Featuring carefully curated specialty coffees, beautifully crafted sweets including L’Officiel Mousse Cakes, and a stylish space, the venue’s popularity grew rapidly, establishing it as a vibrant social and cultural hotspot beloved by influencers, local communities, and visitors alike.
Building on this proven success, TGE has confirmed its plan to replicate the Tokyo model in other key cities around the world.
By leveraging its influential media presence, extensive involvement in the global entertainment industry, and wide networks, TGE envisions L’Officiel Coffee evolving into a “global space” that goes beyond a traditional café.
These venues will host exhibitions, events, and activities aimed at amplifying TGE’s IP voice, maximizing engagement, strengthening partnerships, and delivering immersive, luxury experiences to global customers in a casual style.
