MILAN – Starting from 2022 the coffee trees of the “Bazzara Forest” also grow in Asia. This time it is Nepal’s turn: this country has indeed become the scene of the latest reforestation action supported by the historic Bazzara Espresso roasting firm. The initiative comes forth from the corporate vision of the company which sees sustainability – being both a goal in itself and a modus operandi – as the cornerstone of a new business paradigm.
Bazzara contribution to reforestation and sustainability
Already in 2020, the Trieste-based family at the top of the company has happily started a partnership with Treedom to plant coffee trees in Africa and Central America, contributing to reforestation, safeguarding biodiversity and providing work to the local communities that keep the harvest for themselves.
This is just one of the many steps taken by Bazzara Espresso, which recently earned a special mention for the Environment as a virtuous regional reality in 2021. The roasting firm has also become a Benefit Company, a company that integrates profit objectives with goals related to a positive social and environmental impact in its statute.
This dynamic roasting firm has launched many initiatives aimed at sustainability in recent years, ranging from the adoption of energy saving policies to the reduction of waste and atmospheric emissions, the supply of energy from renewable sources, the creation of a certified organic line, the adoption of the FairTrade label and much more.
Besides the various concrete environmental protection initiatives, Bazzara Espresso is placing increasing attention and awareness in the selection and use of any raw material used in the company’s production cycles. An example of this is the reduction in paper consumption, mainly through the conversion of all secondary packaging into FSC paper coming from recycled or waste material.
The reduction in paper consumption
If you think about paper, you can’t just forget where it comes from. This simple reflection, combined with the appeal launched by various parties on the urgency of limiting the planet’s enormous CO2 emissions, has led the company to support reforestation as a voluntary and constant practice for the past two years.
The first country benefiting from this initiative has been Kenya, and then Guatemala. Even the customers of the e-shop and the stakeholders of the roasting company have been involved in the awareness campaign around this topic, getting the chance to adopt the trees planted in the “global” Bazzara Forest, with the possibility of giving them a name and remotely monitoring their growth along with their social and environmental impact.
Having also joined the Zero Impact Web project this year, Bazzara Espresso also contributes to the creation and protection of growing forests in Costa Rica with the aim of offsetting the emissions generated by internet traffic on its site and thus counteract global warming.