MILAN – Submission deadline for this year’s Best New Product Awards is fast approaching. Great coffee is often synonymous with great design, and increasingly serves a critical function in distinguishing specialty coffee. The SCA Coffee Design Awards, formerly known as Design Lab, celebrates this effort through four key platforms; branding, spaces, vessels, and packaging. Entries are submitted through the SCA Design in Coffeeplatform across the four categories, where they will be on permanent display digitally.
In a first round, judges will review all submissions on Design in Coffee. A second round of applicants will then be selected as finalists and contacted to complete a set of follow-up questions – either in writing or via video.
After winners are announced, the Coffee Design Awards Winner Marks will be available immediately for the winners to use for promotion.
Submission deadline – February 7, 2021 at 11:59 pm PST
2019 Design Lab Winners
This competition recognizes designs across four categories, here’s what a few of the 2019 award winners had to say about the competition:
“Our team feels very proud to be the first producing country that wins a coffee packaging design award,”. A lot of research was done in order to correctly represent Mayan spirituality in our designs and we are extremely happy to share it with the world.
It validated all of the efforts we made to make sure our designs were innovative and fun. I’m inspired to keep making cool things so we can participate again!”
– Café Nahaul, 2019 Design Lab Award Winner: Branding
“Whilst it was really exciting to be recognized as the winners of the Vessels category in the Berlin’s World of Coffee Design Lab, it was equally useful to be able to showcase the journey, collaboration and process of the design, alongside the final cups we created, and share this with the SCA membership through selection and judging process.
The attention and awareness we gained by entering the showcase helped us generate valuable exposure and visibility for the launch, particularly across markets where we have less distribution. The fact that Design Lab (Design in Coffee) is built around exploring and showcasing the design process as well as the final product meant we were able to put our cups right in front of people who cared about the same things we do: beautiful, useful, sustainable objects.”
– Champion’s Signature Collection, Designed by Ben Sutton, Loveramics, and Playset Coffee 2019 Design Lab Award Winner: Vessels