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Startup Cofe App partners with Careem for Ramadan Campaign in Kuwait

MILAN — The online coffee-centric marketplace in Kuwait COFE App has collaborated with Careem, the leading internet platform across the middle east, to initiate ‘Ramadan is Careem with COFE’ campaign.

Based on this partnership, the two powerhouse mobile applications will work together to bring their customers special deals, gifts, and surprises during the month of Ramadan.

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Founder & CEO of COFE App Ali Al Ebrahim commented: “With Careem, we are hoping to bring respite to the lives of COFE lovers by adding a CAF boost to their iftars. This campaign is only the beginning of all the wonderful surprises we are planning for both COFE and Careem customers.”

This campaign is considered the first step in what is going to be a long-standing partnership.

“The COFE App will offer Ramadan boxes to over 1000 Careem customers, which will contain the traditional ‘iftar’ goodies – dates, water as well as coffee vouchers from CAF, one of Kuwait’s most popular speciality coffee bars,” according to a press release on Wednesday.

General Manager at Careem GCC Khaled Nuseibeh said: “We’re excited to partner with COFE during this holy month. We always aim to satisfy our customers. We believe in making their journey as pleasant as possible, and the collaboration with COFE App is a step further in that direction.”

Established in July 2012, Careem operates in 120 cities across 15 countries and has created over one million job opportunities in the Middle East region

COFE App is an online coffee-centric marketplace mobile application conceptualised in Kuwait and developed in Silicon Valley to connect coffee house chains and speciality coffee roasters with coffee lovers.

“The entire selection and purchasing process takes place in the app, which offers comprehensive menus and drinks customisation options,” the press release added.