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Starbucks stops the use of reusable cups due to Coronavirus concerns

Starbucks China

MILAN – Due to the Coronavirus, Starbucks customers in North America will no longer be able to fill their reusable cups receiving a 10-cent discount. In a news release posted on its website, the corporation addressed concerns around COVID-19.

“As a global company, we’ve been closely monitoring the dynamic situation of COVID-19, along with the rest of the world,” Rossann Williams, president of U.S. company-operated business and Canada for Starbucks, writes. “Our focus remains on two key priorities: Caring for the health and well-being of our partners and customers and playing a constructive role in supporting local health officials and government leaders as they work to contain the virus.”

“Although the situation remains fluid, our U.S. and international markets have gleaned learnings from our leadership team and partners in China who were first faced with this epidemic. As North America began experiencing heightened concerns, we quickly initiated a regular cadence of communications with our Starbucks store partners to ensure they have the support they need. We’ve already taken a series of precautionary steps in response to this emerging public health impact:

  1. We are taking guidance from the CDC and local health authorities, we have increased cleaning and sanitizing for all company-operated stores to help prevent the spread of all germs, adding paid time for our partners supporting this work.
  2. We are pausing the use of personal cups and “for here” ware in our stores. We will continue to honor the 10-cent discount for anyone who brings in a personal cup or asks for “for here” ware.
  3. We have provided scenario-based procedural information to our store teams on how to report and support anyone that may express they’ve been impacted by the virus, including store closure decision making support.
  4. We have restricted all business-related air travel, domestic and international through March 31.
  5. We have modified or postponed large meetings across our offices in the U.S. and Canada.

We are also in regular communication with our business partners, including licensed operations, to make sure we are supporting the needs of partners and customers, globally.

We’ll continue to do what is right for our customers and partners. Our hope – as always – is that after this is over partners will look back and say, ‘I can’t believe I work for a company that cared so much for me, my family and my community.’

We will continue to stay close to our partners and local health officials, and we are optimistic this will be a temporary situation. Guided by our Mission and Values, and a commitment to one another as partners and to the people we serve, we will continue to communicate with transparency and act courageously and responsibly to ensure the health and well-being of our partners and customers” Williams concluded.