SEATTLE, U.S. and SHANGHAI, People’s Republic of China – Starbucks Coffee Company announces the opening of its first flagship store within a Disney resort in Asia. Located in the new Disneytown at Shanghai Disney Resort, the Starbucks Disneytown flagship store opened on June 8.
Designed to be a respite in the customer’s day, the store and the nearly 110 partners (employees) working there, will bring to life the craft of coffee in an immersive environment which will include new menu ordering options through a variety of mobile devices.
With the addition of this latest flagship store in Shanghai, China will be the only market in Starbucks China and Asia Pacific region to pioneer and operate four distinct flagship stores.
“China today represents the most significant and exciting opportunity ahead for Starbucks and our aspiration is to delight our customers and partners throughout China with an extraordinary store experience.
We expect the Starbucks Disneytown flagship store to be one of our busiest stores globally, serving and bringing the unique Starbucks Experience to thousands of customers daily,” said John Culver, group president, Starbucks China and Asia Pacific.
“We’re honored Shanghai Disney Resort has chosen Starbucks to greet its guests so prominently at its newest resort destination and we look forward to welcoming customers at our Starbucks Disneytown store when it opens.
This store builds on our ongoing commitment to the China market, following the announcement of our plans to open a Starbucks Roastery and Reserve® Tasting Room in Shanghai late next year.”