Thursday 07 July 2022

Starbucks launches new Chocolate Cream cold brew

Must read

MILAN – As a part of its summer menu, Starbucks is launching a new cold coffee with a chocolate twist: the Chocolate Cream Cold Brew. The drink features cold brew coffee topped with a “light, sweet and silky” chocolate cream cold-foam and is sweetened with vanilla syrup. The new offering is inspired by “nostalgic summer moments,” Starbucks said in a press release.

Despite its seasonal rollout, it will actually be joining Starbucks’ permanent menu.

“When creating this beverage, we wanted to bring our customers a drink that would transport them back to their favorite summer memories with each sip,” said Rosalyn Batingan of Starbucks beverage development team.

“The classic combination of coffee and notes of chocolate, along with the malt flavor in the chocolate cream cold foam, are reminiscent of a chocolate malted milkshake or that last bit of melted chocolate ice cream on a warm summer day to recreate the sweet, creamy flavor of summers past.”

The summer menu includes the new Lime-Frosted Coconut Bar, which will also be available year-round, and returning favorite Unicorn Cake Pop, available for a limited time.

The summer season also pairs with fan-favorite Starbucks Frappuccino blended beverages, like the Caramel Ribbon Crunch and Mocha Cookie Crumble Frappuccino blended beverages, and colorful Starbucks Refreshers beverages including the Dragon Drink or Mango Dragonfruit Lemonade Starbucks Refreshers, available at Starbucks stores year-round.

Cold beverages, like iced coffees and Frappuccinos, have been extremely successful for Starbucks.

Interim CEO Howard Schultz said in last week’s earnings call that they account for “almost 80% of the business.”

Starbucks is introducing vibrant, colorful new drinkware: from color changing cups to the Bling Cup in a new shade – purple iridescent. Starbucks Rewards members who bring a clean, personal reusable cup into participating cafés will earn 25 Stars in addition to the existing 10 cents off their beverage.

Back in March, the coffee giant announced its latest sustainable plans: to prioritize reusable cups by the end of next year in stores throughout the United States and Canada.

Latest article