SEOUL, South Korea – Starbucks Coffee Korea Co. opened its largest store in Seoul on Wednesday amid its growing popularity among local consumers.
The 1,097-square-meter store at Jongno Tower has about 100 coffee and tea items on the menu -30 percent more than the options provided at its other chains – along with some 60 bakery products, according to the local unit of the U.S. coffee giant.
The new store is more than four times the average 264-square-meter size of Starbucks’ chains, it said.
Sales of the coffee giant, operated by retail group Shinsegae in South Korea, first surpassed the 1 trillion-won (US$915 million) mark in 2016 on the back of solid demand.
Starbucks opened its first shop in South Korea in 1999. The company currently operates around 1,100 shops across the country.