MILAN – In a bid to reduce its environmental footprint and positively impact the communities it serves, Starbucks launched yesterday, on the occasion of the Earth Day, reusable hot and cold cups in Thai stores. Selling at The Bt150 (S$6.40), the reusable cup is nearly identical to the Starbucks iconic white cup.
It is made from polypropylene, which is specially designed to make the cup sturdier than paper.
“We’ve seen an increase in public awareness and concern for the plastics waste issue in recent years. We’re proud to provide a reusable option in all Starbucks stores in Thailand without making sacrifices to our customers’ daily coffee ritual,” said Nednapa Srisamai, managing director of Starbucks Coffee (Thailand).
“We’ll continue to work with all related parties to find solutions and encourage our customers to choose reusability whenever possible.”
Since beginning its business operations in Thailand in 1998, Starbucks has been encouraging customers to reuse their cups, and since 2013 has offered a Bt10 discount to those who purchase a beverage with their personal cups.
Together, Starbucks and customers in Thailand have helped save more than 10 million single-use plastic and paper cups, according to a company press release.