More workplaces will be able to offer freshly brewed cups of Starbucks coffee any time of day thanks to a new agreement between Starbucks and MARS DRINKS, the 100 percent workplace-focused segment of Mars Incorporated.
Beginning this fall, Starbucks high-quality, premium Arabica coffee will be available through MARS DRINKS’ single-serve brewers in offices across the U.S. and Canada.
MARS DRINKS’ customers can enjoy three varieties of Starbucks coffee including smooth Pike Place® Roast, roasty and sweet Caffè Verona®, and lightly roasted Veranda Blend®. Tazo teas are planned to join the line-up in the future.
Michelle Burns, a 21-year partner, is senior vice president of Starbucks Branded Solutions team, which brings the Starbucks Experience to a variety of channels such as colleges and universities, lodging, grocery stores and the workplace.
The opportunity for office coffee is significant, with the category representing $4.75 billion dollars in sales in the U.S. and Canada, with single-serve being the fastest-growing category within the segment.
Starbucks is a leader in single-serve coffee, with a long heritage in coffee and tea to capitalize on the more than 80 percent of coffee occasions that occur outside of a retail café.
“We’re proud to introduce Starbucks into the MARS DRINKS portfolio,” said Bobby Chacko, Regional President and General Manager, MARS DRINKS North America.
“Through our work café experience, MARS DRINKS brings people together to connect, collaborate and get things done. Starbucks complements our existing range and further expands the taste and choice we deliver to workplaces throughout the U.S. and Canada.”
