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Starbucks China unveils first Reserve Bakery Café with Italian Princi Food

SHANGHAI, People’ Republic of China – Starbucks China is launching a new all-day dining cafe in Shanghai amid pressure from a growing number of independent coffee shops.
The Starbucks Reserve Bakery Cafe is the firm’s first such store in China and will offer its premium coffees, freshly prepared food from its Princi Italian bakery and alcoholic drinks from a “mixology bar.”

“Today marks yet another significant milestone as we take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience,” Starbucks China CEO Belinda Wong said in a statement.

“I am excited to work with my Princi partners, and Starbucks, to unlock the infinite possibilities of Princi food elevating every daypart for our Chinese customers, from breakfast, lunch, to the new evening Aperitivo experience. This exceptional opportunity to pair Starbucks Reserve coffees with Princi’s 30-year heritage of serving only the freshest and artisanal food, in a brand new store format, is another dream come true for me,” said Princi.

Starbucks has more than 3,700 stores in Chinese 158 cities.