MILAN – Nestle and Starbucks last Saturday introduced in Vietnam, the “Starbucks At Home”, that includes a super premium instant coffee range with four Starbucks’ signature flavours of instant coffee – Dark Roast, Caramel Latte, Caffe Mocha and Caffe Latte, reports.
They also introduced ‘We Proudly Serve Starbucks Coffee Programme’ that offers premium coffee solutions to selected channels.
Imported from Europe, Starbucks instant coffee products were opened for online purchase on Lazada from July 3 and will be available in premium supermarkets such as Topsmarket, CoopXtra, Coop Fineline, Aeon, Lotte, Emart, and Winmart.
“Today is a special day for coffee lovers in Vietnam as we can now make and enjoy a cup of Starbucks coffee right at home,” said Binu Jacob, CEO of Nestle Vietnam. “Vietnam has a rich coffee culture that has been ingrained in the life and soul of its people. Vietnamese people, especially the young, are open-minded and integrated to the new global trends in fashion, cuisine, lifestyle, and so on.”
“Starbucks has got to be one of the most loved international coffee brands by the Vietnamese people. It is loved for its signature experience – the aroma, the taste, the feeling, the prestige.
“We at Nestle Vietnam recognise its influence to the people which is why we have brought the ‘Starbucks At Home’ range to Viet Nam – to enrich people’s home coffee experiences and to diversify our coffee offerings with local to global favourites,” he said.