Tuesday 06 December 2022

South Korean company Dongsuh exports bottled Starbucks to Taiwan

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SEOUL, South Korea – Dongsuh Foods said Monday it began to export three types of bottled Starbucks Frappuccino ─ Coffee, Mocha and Caramel ─ to Taiwan this month.

The local food firm signed a license agreement with Starbucks Coffee Company in 2005 to produce and market the U.S. coffee chain’s ready-to-drink (RTD) beverage products including bottled frappuccinos, canned doubleshot drinks, chocolate beverages and cold cup coffees.

It began to export bottled Starbucks Frappuccino Mint Mocha to Hong Kong in 2009, becoming Starbucks’ first Asian partner which pioneered the overseas market.

The three RTD products made at the company’s factory in Jincheon, North Chungcheong Province, will arrive in Taiwan on Friday and will be distributed nationally. The exported products are the same as those marketed in Korea in terms of tastes, quantity and design.

According to Dongsuh, global coffee experts at Starbucks carefully selected coffee beans and ingredients which are used for the bottled beverages.

“We proved our technical skills, because Starbucks, which is renowned for its high-quality ingredients and strict production management, selected us as a partner,” a Dongsuh official said.

“We are proud of exporting our products to another country, as our advanced technologies will be recognized globally.”

He added, “Based on our excellent technology, we will try our best to export Starbucks RTD products to more countries.”

David Hanson, Vice President of China & Asia Pacific Channel Development at Starbucks Coffee Company, praised the achievements of Dongsuh and vowed to continue their partnership to produce better RTD products.

The vice president said that he expects more Taiwanese consumers will enjoy various Starbucks RTD products after the exports.

Since it produced Korea’s first brewed coffee and instant coffee, Dongsuh has dominated the domestic market with its famous Maxim and Maxwell House brands.

It also led the country’s food culture, introducing various brands such as Prima, Post Cereal, Craft Cheese and Oreo

Park Jae-hyuk

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