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BELFORTE DEL CHIENTI, Italy – At Simonelli Group, innovation is more than technology — it’s about creating meaningful connections that shape the future of coffee industry. This year at HostMilano, Simonelli Groups brings that vision to life with What’s Brewing, the exclusive live podcast series dedicated to the people, ideas, and innovations driving coffee forward.
Join the Simonelli Group stand (Hall 16 stand number A11,A19,C12,C20) for inspiring discussions with industry leaders, innovators, and coffee professionals from around the world.
From the rise of specialty coffee to the role of AI, sustainability, and design, What’s Brewing will explore the trends and technologies transforming the way we experience coffee. What’s brewing will be broadcast live from a sound-proofed podcast studio.
Tune in live, from wherever you are, on the YouTube channel. Stop by the company booth to be part of the conversation: Hall 16 stand number A11, A19, C12, C20.
Discover the whole program HERE.
Podcast Schedule:
Friday, October 17
- 10:30am – Technology-driven efficiency for cafes: How businesses are leveraging technology for sustainability and optimised workflow
- 11:30am – The rise of Specialty Coffee in France
- 2:30pm – Inside the future: equipment for a new era in coffee – CEO Roundtable discussion
- 3:30pm – How to measure the electrical consumption in the espresso coffee machines: Norm EN 50730:2025
Saturday, October 18
- 10:30 am – Scaling quality: the tech for multi-site operator success
- 11:30 am – Technical excellence: evolving service and skills for the technicians of tomorrow
- 2:30 pm – Next-Gen espresso technology: What might we see
- 3:30 pm – Connected Coffee: IoT & AI in Action
Sunday, October 19
- 11:00 am – Regional trends: brands, concepts and products on the rise
- 2:30 pm – Coffee shop design: re-imagining the café experience
- 3:30 pm – Beyond Coffee: Enhancing our lives with functional drinks
Monday, October 20
- 10:30 am – In hospitality, how do baristas, traditional machines, and technology come together to create quality and value in the business?
- 11:30 am – Coffee and health: Facts vs. Fiction
- 2:30 pm – Competition focus: trends in the 2025 World Barista Championships
- 3:30 pm – Innovations in coffee post-harvest processing: impact on sustainability
Don’t miss this unique opportunity to gain insights, exchange ideas, and be inspired by voices shaping the global coffee community. Follow What’s Brewing live on YouTube.
















