AUSTIN, Texas, U.S. — High Brew Coffee, an Austin-based natural beverage company, announces a new celebrity investor in singer, songwriter and music superstar, Shakira. The savvy businesswoman is using her talents to help bring High Brew’s “For Those Who Do” message to a larger, diverse audience.
Shakira was drawn to High Brew’s portable cans and double kick of caffeine thanks to her busy schedule as a performer and mom of two. However, the mogul knew there was a bigger opportunity to be had with the brand than just a quick pick-me-up.
She was also excited to learn that the brand is sourcing premium coffee beans directly from the De Los Andes cooperative in Colombia, her home country. Looking to expand her investment portfolio and work with a company just as dedicated as her to hardworking values, Shakira made the decision to approach the High Brew team about an investment.
“Every day seems busier than the last, whether I’m on tour, in the studio, or at home with my kids. I am always trying new convenient foods and drinks that will give me energy and keep me focused but don’t sacrifice quality ingredients or taste,” says Shakira. “After discovering High Brew and then meeting with the founder, I knew this was a brand I aligned with. I decided to invest because the brand continues to innovate while maintaining product integrity and their values.”
Shakira joins a group of other notable investors including singer Halsey, former MLB pitcher, Huston Street, pop rock group, Kings of Leon, Lance Armstrong and chef, Tim Love. High Brew has always been a brand “for those who do” so it’s no surprise that such as diverse group of “do-ers” have been so naturally drawn to the brand. High Brew contains two times the amount of caffeine as a regular cup of coffee and is made from the best direct-trade coffee beans all in a convenient, on-the-go can.
“While most people know Shakira as the mega superstar singer she is, we were immediately drawn to the success she has found in her many other business ventures,” says David Smith, High Brew Coffee founder. “Knowing she was a fan of the brand, we knew we had to bring her on board. As a strong woman who pours her heart into all she does, Shakira is the perfect fit to help us convey our clean energy message as she continues to dominate the music industry.”